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I purposely don’t cover every possible improvement that can be made to this logo, so go for it if you think I missed anything. I appreciate and welcome your comments, and look forward to hearing from you soon. Please know that my intention in critiquing your work is not to hurt feelings, but to offer constructive feedback. And with some refinement you can definitely improve it. Overall, I think you have a good start on the logo design. Keep in mind you need strong contrast in order to make the letters that sit on top of the bricks readable. Think about and explore the shapes and textures that make up the bricks.It shouldn’t be competing for the viewers attention. Lighten the stroke around the bricks or maybe even do away with it altogether.However, if you switch to a stronger more uniform typeface you could improve the readability even more. Remove the stroke around the letters for the word ∞uropean’.Also adjust the spacing between the bricks that make up the word ∞uropean’. Adjust the kerning between the letters of ‘Masonry’.Ultimately, it’s not bad thing that I see pavers, unless the company doesn’t want to focus/specialize in that type of work. The round shape and coloring of the bricks contributes to this impression. I’m not sure if the logo would have that effect in the geographic area that it is used in, but I thought it was worthwhile to mention since European Masonry offers far more services than brick paver work. Many companies specialize in paver work but don’t do general masonry work. Being in Southwest Florida, brick pavers are common for driveways and lanais. If you reduce the size of the logo, the white space of the letterforms is just going to fill in and look really bad. The combination of the heavy outside stroke on the bricks and the stroke around the letters are already competing for the viewers attention. Mainly in the letters that make up the word ∞uropean’. Reducing the size of this logo too far will create some readability problems. What would you do to make the letters stand out from the bricks if the stroke is removed? Functionality / Versatility Question for the readers please respond in the comments below Have you explored alternate versions of the bricks? What if they were rougher, or looked like stones or bricks as opposed to more rounded paver look? The white isn’t going to have enough contrast against the yellow bricks. Of course removing the stroke from the letters is going to create a new problem. The stroke on the letters make an already delicate font even thinner, thus reducing readability. It competes with the black stroke around the letters, which by the way, should probably be removed. The stroke around the bricks is too strong.

There are some technical aspects that need to be addressed. I think the concept of using bricks or stones for a mason’s logo works well and is a pleasant departure from the expected. This critique will focus on the design on the right since this is the one the client chose. So, I’ll ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique. I always appreciate the readers thoughts as well. The following critique is based on one designer’s opinion and experience. A lot of the masonry logos I've seen all have some sort of brick and a trowel which I wanted to steer away from.”

I chose different size blocks and colors to help represent how stone structures can look, and to also separate it from other logos. For the 2nd logo I went with a really smooth font to try and keep that ‘fancy’ feel but also make it more readable. The left logo was the first submission which they really liked, but the company had printed brochures and believed it would be too hard to read so they asked for a second version, which is the right logo. The client came to me looking for a website, and also mentioned they needed a logo so I thought I would give it a shot.” “.The company specializes in stone and brick work. He had this to say about the design, “This is the first logo design I have ever really been involved with. Erik, of Quick Productions, submitted this logo he did for his client, European Masonry.